Client

Tuatara

Work

Graphic Design, Typography, Product Branding, Illustration, Marketing

Brief

Wonderlab creative design agency was asked by Wellington’s own Tuatara to present concepts for refreshing their packaging design to keep them as a craft beer leader within NZ. Tuatara also have ambitions beyond NZ shores in the export market.

Carton and two beers with packaging design by Wonderlab.
Two beer posters with strong typography by ad Wellington ad agency Wonderlab
Closeup of a typography based beer label designed by brand agency Wonderlab.
Row of beer bottles with typographic labels designed by creatives Wonderlab, Wellington
Carton and two beers with packaging design by Wonderlab.
Carton and two beers with packaging design by Wonderlab.
Closeup of several typography-based beer labels designed by brand agency Wonderlab.
Closeup of several typography-based beer labels designed by brand agency Wonderlab.
Closeup of a typography based label designed by brand agency Wonderlab.
Beer label and box with a typography based label designed by brand agency Wonderlab.
Row of beer bottles with typographic labels designed by creatives Wonderlab, Wellington
Closeup of a typography based label designed by brand agency Wonderlab.
The objectives

Put the growing brand back on the cutting edge

Refresh the brand

We needed to create and apply a refreshed look to Tuatara’s existing brand collateral.

Improve visual impact

With an increasingly saturated market, Tuatara’s packaging design needed to stand out in the bar and on the shelf.

Lead the pack

The new look needed to ensure that Tuatara stayed at the forefront of the craft beer wave.