Client

SPCA Wellington

Work

Public Engagement Campaign, Digital Marketing Strategy, Concept & Design, Graphic & Digital Design, Website Design, Marketing, Print, Advertising, Social Media Strategy

Brief

Whatever the brief, whether it’s a digital marketing strategy, communicating the annual accounts, or designing the in-house cafe brand, or advocating social change with desexing pet programs, Wonderlab loves working for Wellington’s SPCA. This time we were asked to run an urgent public awareness advertising campaign.

Close up of icon and typography design, by brand agency Wonderlab.
Women wearing branded yellow t-shirts at a public engagement event designed by Wonderlab
Model wearing a T-shirt surrounded by other ad campaign elements, by brand strategy designers Wonderlab.
Newspaper advert by Wellington agency Wonderlab
Leaflet design by Wellington design agency Wonderlab
Man with a laptop displaying icons and web design by brand specialists Wonderlab.
Banner flag and ute brand by creative agency Wonderlab.
Men wearing branded yellow t-shirts at a public engagement event designed by Wonderlab
The project

Quick! We need a campaign! And we need everything, even the name.

Memorable name. Memorable visuals.

Wonderlab created Snip’n’Chip in bright primaries and contrasting icons.

Lights. Camera. Action!

And flyers. And handouts, vouchers, t-shirts, flags, posters, billboard, print advertising, social media advertising, radio, local paper and TV coverage.

Met the deadline and smashed the target.

Everything was ready in 10 days. Within two weeks 1000 cats had been desexed – double the target done in half the time expected! And then we took the programme national with dogs included too.