Client

Footnote Dance Company

Work

Graphic & Digital Design, Print, Brand Strategy, Typography, Advertising

Brief

Wonderlab has been a supporting partner of Wellington based Footnote Dance Company for over five years. Several times a year we interpret Footnote’s design direction and photography for their diverse contemporary works. Each show is different with a strong visual presence predetermined by the choreographer. Our job is to understand, enhance and roll out.

Photoshopped image of a male dancer used by ad design agency Wonderlab.
Tote bags with dancer and typography, part of an arts brand campaign created by Wonderlab
Dancer on a bright background with bold lettering, created by ad design agency Wonderlab.
Dancer on a bright background with bold lettering, created by ad design agency Wonderlab.
Dancers on a beach with bold lettering, created by ad design agency Wonderlab for social media posts.
Street billboard showing arts advertising campaign by Wonderlab
A woman jumping in front of confetti and balloons.
Closeup of a woman with glitter and typography, part of a dance event brand campaign created by Wonderlab
Street billboard ay night showing arts advertising campaign by Wonderlab
Dancer with illustration and typography, part of an arts brand campaign created by Wonderlab
Dramatic image of dancers' shadows used by ad design agency Wonderlab in social media posts.
Dancer with illustration and typography, part of an arts brand campaign created by Wonderlab
The objectives

Make it grab you!

Making it striking!

Find that angle, colour or typeface and make it pop.

Make it curious!

The hero image needs to tell a little of the story, but not too much.

Brand it!

Capture the soul of the individual production and resonate with Footnote as a whole.