Client

BOTA

Work

Communication Consultancy, Branding, Web Design and Build,

Brief

Online rebranding to modernise your organisation when you have a one hundred year heritage needs thoughtful design. That’s why BOTA approached Wonderlab. BOTA needed to look relevant to a new generation of those seeking self-improvement and spiritual online learning. Wonderlab came up with a new web brand that help them standout in a clutter self-help space.

A golden logo on a black background.
A website designed by Wonderlab, Wellington
A website designed by Wonderlab, Wellington
An example of icon design, type design and photography by branding agency Wonderlab.
A website designed by Wonderlab, Wellington viewed on a mobile phone.
A website designed by Wonderlab, Wellington
Iconography and logo design by brand strategists Wonderlab.
Classic gold and black type based logo design by brand strategists Wonderlab.
The objectives

Create a new web brand that respectfully compliments an ancient heritage and tradition.

The goal

Be sensitive in your understanding and create a site that resonates with those who are meant to find it.

The process

Combining the visual elements of the past – qabalist iconography and occult symbolism – with evocative photography, to make the concepts attractive for new deep thinkers.

The deliverables

A completely new website that expresses the mystical elegantly and tactfully.

Outcome

A visually meaningful site that makes seekers question, smile and think "when the student is ready, the teacher will appear..."