Wonderlab.
A creative, graphic design and digital brand agency.
Based in Wellington, working across the motu.
Graphic design: How we do it
A proven process in 4 steps
We have developed a simple 4-step process to elicit the best for your communication, brand or marketing project. Through simple strategy and creative thinking we unlock your potential and engage your audience.
Sound graphic design thinking
A proven process in 4 steps
01. Discover
It’s important that we have a thorough understanding of who you are and what you want to achieve. Discovery is vital for any project. The old adage “fail to plan, plan to fail” is the reason we won’t start any project without adequate information.
02. Report & Recommend
Discovery complete, we use that knowledge to outline opportunities, recommend a strategy, or demonstrate how to motivate your audience to engage, listen, learn or buy.
03. Apply
With an approach agreed, we apply our creativity to find, design and express your key messages in ways that help differentiate you from your competitors — in the medium that best reaches your audience.
04. Evolve
Project delivery is just the start. Once published we help you track engagement and audience feedback. Was the aim achieved? Are alterations required? How can we improve performance? How can we grow your brand?
Meet our team
The people that make the magic happen
“It’s new, I need it.”
Part geek, part strategist, part business man and total creative.
Cam believes it’s important to enter every project without preconceived ideas; instead he focuses on listening intently to a client’s vision and needs.
His strength is gathering all the information, expectations, ambitions and limitations to distill it down into a succinct communications strategy. An early adopter of all things new, Cam’s relaxed style belies his keen ability to identify opportunities for connection and engagement with tools you never knew existed.
“Don’t talk to me about Arial.”
Originally trained in Switzerland, Leyla brings a global and multi-lingual insight to her projects. Proficient in both brand and online design, her strength is her disciplined approach and passion for simple clarity of communication. For her, great design is when you just understand something, no explanation needed. Clients love her pragmatic approach, accessibility and insightful confidence during strategic workshops.
“But do we need it?”
With 20+ years experience in print and online design, Becky loves unpicking the complex to find the order beneath. Attention to detail, combined with a knack for editing and love for typography means her communications are always clear, on message and on brand.
“Relax, let me get you that info.”
Responsible for the day-to-day tracking of our projects, Nicki works closely with the design team to ensure we are delivering good client value. Her eagle eye and attention to detail has been honed over years in both the legal and accountancy practices. Her encyclopaedic knowledge often means she’s she know’s what we need before we do!
“Let's get it done”
A creative chameleon, Jasmine’s main strengths lie in the ability to problem solve and engage an audience through dynamic illustration, visual storytelling and brand design thinking. From creating sculptural audio-visual installations for events such as LUX and The Festival of Lights to designing content for NZ brands such as CityFitness, Mountain Buggy and Beauty Bliss, Jasmine believes that as long as you strategise with your audience front of mind, any design challenge can be successfully resolved.
“That would look good on video.”
Always up the latest in video storytelling, Mikel’s passion is to capture diverse and interesting footage that brilliantly tells the client’s story.
He is a rare talent who understands the importance brand plays when deciding the shot or scene.
With 25 years experience on projects large and small Mikel always brings a wealth of knowledge and a fresh perspective.
Tikanga Māori
Kia ora
We’re still learning about the Māori side of our culture here in Aotearoa. We believe it’s an important part of what it means to be kiwi and living in New Zealand. It provides tūrangawaewae, grounds us.
For us this means tikanga Māori and te Ao Māori should be part of everything we do – and how we do it – not something to pull out just for special occasions. To revitalise a culture, a language, we all have a role to play. We are keen to learn, to understand and to contribute.
And to do that well, we draw on the guidance and expertise of Māori artists, storytellers and consultants. Learning and creating together towards a more authentic Aotearoa.
Ngā mihi nui
The Wonderlab Team
Whāia te iti kahurangi ki te tūohu koe me he maunga teitei
Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain
He toi whakairo, he mana tangata.
Where there is artistic excellence, there is human dignity.
https://www.youtube.com/watch?v=IeeL5a820CQ
More happy clients
