Client

Te Pōkai Tara – Universities New Zealand

Work

Branding, Consultation, User Testing, Communication strategy, Graphic & Digital Design, Illustration, Information Graphics, Print & Digital Advertising

Brief

The Vice Chancellors Committee is the representative body of New Zealand’s eight universities. It is responsible for the quality of university programmes, administers a range of scholarships and represents the universities in the public interest, both nationally and internationally.
We were asked to refresh their brand to align with their renewed strategic aims, and work closely with their Māori Vice-Chancellors to accurately represent the Māori meaning of the new name throughout the brand.

Annual report book cover design by print designers Wonderlab
Poster design for a public engagement campaign by Wonderlab
Closeup of an identity/logo design with illustration, by brand creators Wonderlab
Poster designs for a public engagement campaign by Wonderlab
Closeup of woman's face with text over the top, an example of good graphic design by Wonderlab
Shapes turning into birds illustration by Wellington brand designers Wonderlab.
Letterhead, business card and stationery brand design examples by Wonderlab
Presentation boards showing several document designs, by brand creators Wonderlab.
Business cards and an annual report cover demonstrating consistent brand application by Wonderlab
Report with graph design by print designers Wonderlab.
Laptop with branded web design by brand specialists Wonderlab.
The project

Te Pōkai Tara – The Caspian Tern, seabird, connecting to the source of knowledge, gathering, enveloping, travel, the summit, top of a hill, the dawn – rays of light break out, thrust, a leadership group, moving as one, togetherness, unity… (participant notes from meeting with Piri Sciascia)

A brand story

As the representative body for New Zealand’s 8 universities our role is to lead the sector into the future. Inspired by a long tradition of higher learning. Our contribution to New Zealand universities today is essential, as it shapes our society. Becoming the history of tomorrow.
New Zealand’s universities create new knowledge and drive our cutting edge research. Their graduates staff our hospitals, schools, farms, research facilities and creative sectors. Every New Zealander benefits by supporting our universities.
By being facilitative and dynamic, we can get people working in unity. A society grows through education. Standing together, we can make ours thrive. The future is waiting. So join in.

A brand mark

Collective, Dynamic & Galvanising
Made up of multiple elements to symbolise the coming together of many parts – like a flock of birds, forming, reforming – creating infinite possibilities. The logo device is gestural and fluid. It can change size and formation depending on its environment.

Visualising universities’ influence

Helping Te Pōkai Tara to tell their stories through words, infographics and photography. Surprising facts, illustrating how universities influence our everyday life. How they provide the innovation and solutions to positively affect our future. Demonstrating how vital Universities are, and how they play an integral part in the development and success of our society.
UNIVERSITIES FOR A SMARTER NEW ZEALAND