Client

New Zealand Film Commission

Work

Communication Consultancy, Graphic Design, Photography Curation, Print and Digital Design

Brief

The New Zealand Film Commission participates in multiple international film festivals each year. One of the highlights is the invitation-only Cannes Film Festival. Established in 1946 it brings together the glitz and glam of film from around the globe. Wonderlab was asked to support the Film Commission with collateral to promote not just the latest New Zealand made films, but also the country as a world-class destination for screen production. The multi-purpose promotions were easily adapted for Toronto and LA Week too.

A laptop sits on a round table in front of red curtains. The screen displays an image of people walking along a beach at sunset with text reading "Aotearoa New Zealand Cannes 2024" and a logo for New Zealand Film Commission.
A person holds a brochure featuring a beach scene with two people at sunset. The text reads "Aotearoa New Zealand Cannes 2024" with a New Zealand logo in the corner.
Hands are holding an open booklet. The left page shows a person standing with a stroller on a grassy hill, overlooking mountains under a cloudy sky. The right page contains text with the heading "Kia ora" on a plain background.
A person holds an open booklet featuring two images. The left image shows two people with intense expressions. The right image features a person with a serious look, holding a red cloth to their neck. Text details are visible above each image.
A sunlit billboard in an outdoor setting promotes "Aotearoa New Zealand, Cannes 2024." The image features people walking through shallow water at sunset, with palm trees and a road in the background.
A framed poster on a modern staircase wall shows two people walking on a beach. The poster is titled "Collaborating," and sunlight casts shadows across it and the wall. The scene is bright and minimalistic.
Two framed posters on a floor, each promoting an event. The left is about "A Night at the Movies" with a house and people image. The right advertises a "New Zealand Post-production and VFX Showcase" with a blue-toned underwater image.
A framed poster on a wall advertises a New Zealand Mixer event with a sunset ocean scene at the top. Below, details include the event date, time, and location. A modern chair is positioned nearby in a well-lit room.
A brochure tilted on a gray surface featuring an animated underwater scene with a character swimming among fish. The text reads, "Post Production, VFX, and Animation, Aotearoa New Zealand.
Open magazine on a gray surface featuring articles with images. One page shows a mammoth, while other pages include pictures of various illustrations and designs. Text and images vary in layout, showcasing different themes and topics.
A stack of New Zealand Film Commission coasters. The top coaster features a scenic aerial view of mountains and rivers. The text includes contact details and a website link.
Three stacks of square cards are arranged in a diagonal line on a light background. The top card of each stack displays different images: a river landscape, a forest scene, and an underwater view with a person and fish. Shadows cast to the left.
A New Zealand Film Commission brochure featuring images of scenic landscapes with the text "Aotearoa New Zealand - Toronto International Film Festival 2024." The design is modern with gray background elements and logo.
An open brochure featuring two pages. The left page shows a woman and child in winter clothing, labeled "project fifteen." The right page depicts two people in traditional attire, labeled "Tui Rua Theatre - Breaking Barriers." The background is gray.
The objectives

Present the world-class New Zealand film offering and attract producers from overseas.

The goal

Sharing New Zealand as a world-class destination for film. From location to pre & post production. Creating a set of collateral that allows the NZ Film Commission team to facilitate events for screen sector leaders and assist marketing our multi-million-dollar infrastructure facilities.

The process

Wonderlab created a modular design system to apply to a range of collateral for international promotion – a custom format for brochures to break convention, a set of cute, square QR code cards, for easy pocketing and connecting later and, curated imagery that speaks to our space and special atmosphere of Aotearoa New Zealand.

The deliverables

Creating a series of collateral that is coherent AND also easily transportable: printed overview booklets presenting the latest NZ films; sets of digital invitations to various events during festivals, where directors, producers and film influences get to talk to the New Zealand teams directly; QR contact cards; a directory of post production, VFX and animation suppliers in Aotearoa; and of course the Lookbook – which we update annually.

Outcome

NZFC Chief Executive Annie Murray says New Zealand needs to do everything it can to encourage multi-million-dollar film, television and streaming projects to choose to film and/or post-produce here. The NZ screen industry contributes over $1 billion annually to the economy, and we are working hard to grow this. New Zealand must remain at the heart of international conversations on the most successful locations for basing film and television productions.” (Scoop)