Client

Mission Estate

Work

Logo Design, Branding, Packaging Design

Brief

Mission Estate had a long established wine brand “Stables”. As with any good brand they understood that the design needed regular but sensitive updating to keep the design fresh and relevant. Not every design project calls for impact and change. Sometimes ‘same but different’ is the perfect solution. With 30 years experience Wonderlab NZ’s logo designers were keen to take on the challenge.

A bottle of red wine and a glass on a wooden table.
Two bottles of stables wine on a white background.
Three bottles of wine on a white background.
A bottle of stadlers red wine on a white background.
A group of wine bottles and glasses on a wooden table.
A bottle of stables gin on a white background.
The objectives

Understand the essence of the brand and gently improve it. Keep it classic, but make it fresh.

The goal

Update a classic.

The process

Providing a sliding scale of options by different logo and brand designers. From barely changed to a noticeable brand upgrade.

The deliverables

A masterclass in understatement: Classic typography. Simplified label shape. Restrained colour palette. Untouched logos.